At Overtake, we're not just another automotive parts company – we're a movement. Born from the passion and perseverance of founder Justin Grimm, Overtake was created to challenge the status quo and give back to the Subaru community something that is becoming a dying breed: a brand built on real enthusiast centered values, with a personal touch that big corporations can’t replicate.

In 2019, Justin Grimm sold his previous company to a private equity firm. Very soon after, he realized that the original values of the company started to slip away. He also realized this was not only happening with his own company, it was unfortunately becoming a frequent thing in the aftermarket community. He saw the soul of the automotive scene slipping away. The smaller shops, the craftsmanship, the community-focused values — all were being overshadowed by corporate giants more interested in profits than passion. So, he took a step back, reimagined the future, and founded Overtake to give enthusiasts, like you, the parts, service, and attention to detail that you deserve.

Overtake is built from the ground up, with the same values that once made the first company special – values that the corporate world has long forgotten. We put our customers first, not as sales numbers, but as passionate car guys and gals who live and breathe their cars. Every part we create, every product we release, is designed with precision, pride, and purpose. We’re here to support the Subaru community, to fuel the passion of the next generation of gearheads, and to show that small businesses can still take the lead.

We don’t just make parts, this is our life. Join us, and let’s Overtake the industry together.